The Comparison · Six tools, one table
AI support, compared.
An honest side-by-side of MovinSupport against Chatbase, Fin, Intercom, Chatwoot, and Crisp — including where the others are stronger.
The short version
MovinSupport is the pick if you want a single script tag for AI support, human escalation, and email threading — with the freedom to pick your model. Need WhatsApp, voice, or a full platform today? Intercom, Chatwoot, or Chatbase reach further.
The matrix
✓ yes · – no · ~ partial
| Feature | MovinSupport | Chatbase | Fin | Intercom | Chatwoot | Crisp |
|---|---|---|---|---|---|---|
| / Setup & integration | ||||||
| Setup method | One script tag | Embed code / SDK | Via Intercom platform | Platform setup | Platform setup | Platform setup |
| Shadow DOM (no style bleed)MovinSupport loads in a shadow DOM so your page styles never affect the widget and vice versa. | ✓ | – | – | – | – | – |
| Self-hostable | ✓ | – | – | – | ✓ | – |
| Open architecture | – | – | – | – | ✓ | – |
| / AI capabilities | ||||||
| Train on your docs / knowledge base | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Model-agnostic (swap LLMs)MovinSupport picks from a curated multi-provider catalog of web-search-capable models via LLM Gateway (GPT, Claude, Gemini and more) — per project, swappable with a config change; Growth and Scale unlock the full catalog. Chatbase lets you pick from its supported models (premium ones gated to higher plans); Fin, Intercom, Chatwoot, and Crisp are fixed to their own AI stack. | ✓ | ~ | – | – | – | – |
| Custom system prompt | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| / Escalation & inbox | ||||||
| Escalation to humans | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Unified team inbox | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email replies thread back into widgetMovinSupport threads inbound email replies directly back into the widget conversation. | ✓ | – | ~ | ~ | ~ | ~ |
| Configurable escalation threshold | ✓ | ✓ | ✓ | ✓ | ~ | ~ |
| / Channels | ||||||
| Web chat widget | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email channelMovinSupport handles email for escalation threading, not yet as a standalone inbox channel. | ~ | ✓ | ✓ | ✓ | ✓ | ✓ |
| WhatsApp / social media | – | ✓ | ✓ | ✓ | ✓ | ✓ |
| VoiceIntercom offers a pay-as-you-go Phone channel and Fin voice; Fin (standalone) also supports voice. | – | – | ✓ | ✓ | – | – |
| / Pricing & transparency | ||||||
| Free tierChatwoot is free self-hosted (community) plus a limited free cloud 'Hacker' plan (live chat only, no AI). Crisp has a permanent free plan (2 seats) but no AI. Chatbase's free plan is 1 agent on basic models. MovinSupport has no free tier — paid plans are self-hosted renewable license and publicly listed, with no per-seat fees. | – | ~ | – | – | ✓ | ~ |
| Pricing model | Self-hosted | Sub + credits | $0.99/outcome | Per seat | Per seat | Flat rate |
| Publicly listed pricing | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
The contenders
Chatbase
AI agents for customer experiences
Full platform for building and deploying AI support agents across web, WhatsApp, Slack, and Messenger. Enterprise-focused with SOC 2 compliance and 10,000+ business customers.
- Best for
- Teams that need multi-channel AI support and have enterprise security requirements.
- Pricing
- Free plan (1 agent, basic models); paid from $40/mo (Hobby) to ~$500/mo (Pro), credit-based; Enterprise custom
Fin
The #1 AI agent for customer service
Intercom's standalone AI agent with outcome-based pricing, proprietary ML models, and voice support. Deep integrations with Zendesk, Salesforce, and HubSpot.
- Best for
- Enterprise teams who want outcome-based pricing and already use Zendesk or Salesforce.
- Pricing
- $0.99 per resolved outcome (usage-based)
Intercom
AI-enhanced live chat software
Full customer communication platform covering support, sales, and marketing. Includes the Fin AI agent and a unified omnichannel inbox. 25,000+ customers including Amazon and Microsoft.
- Best for
- Mid-market and enterprise teams wanting a single platform for support, sales, and marketing.
- Pricing
- From $29/seat/mo (annual) + $0.99 per Fin outcome; enterprise by quote
Chatwoot
Open-source customer support platform
Open-source, self-hostable support platform with an AI assistant, omnichannel inbox, and knowledge base. Y Combinator-backed with 25,000+ GitHub stars.
- Best for
- Teams wanting open-source ownership and multi-channel support who are comfortable running infrastructure.
- Pricing
- Free self-hosted (community) & a free cloud 'Hacker' plan (live chat only, no AI); paid cloud from $19/agent/mo
Crisp
AI customer support for every business
All-in-one platform with AI agents (Hugo), omnichannel inbox, knowledge base, and CRM. Made in Europe with flat pricing and 10,000+ customers.
- Best for
- Small to mid-sized teams wanting an all-in-one support + CRM platform with European data hosting.
- Pricing
- Free plan (2 seats, no AI); AI from ~€45/mo (Mini); Essentials €95, Plus €295
Frequently asked questions
What is the best AI support tool?
It depends on what you need. MovinSupport is the best fit if you want a single script tag, model-agnostic AI, human escalation, and email threading. Intercom, Chatwoot, and Chatbase reach further if you need WhatsApp, voice, or a full multi-channel platform today.
How is MovinSupport different from Intercom?
Intercom is a full customer-communication platform spanning support, sales, and marketing. MovinSupport is purpose-built for AI support — one script tag, your choice of model, human escalation, and email threading — so it costs less and there's far less to learn if support is all you need.
Can I use my own AI model with these tools?
MovinSupport is model-agnostic: it runs on LLM Gateway, so you pick the model per project and swap it with a config change. Fin runs on proprietary models, and most other tools lock you to their own AI.
Self-hosted. One-time license.